Assignment-25A-What's Next?

Existing Market: With my business opportunity in it's existing market, I believe the products and services that go into it will stay the same, and then there will be some changes in terms of how these products and services will be displayed and used for customers, especially with my business startup occuring in the movie theater industry.

Interviews: With the interview process being cancelled for the remainder of the semester and reading over the details of this assignment and what it requires from the interviewee, I think if I were to summarize this process of the assignment based off the feedback I've gotten from past prototypical customers, some of the answers I would consume from prototypical customers is that I would always have to adapt the customer's preference just like in most businesses. But, in dealing with the movie theater industry, the customer side of this business can be the hardest part of in this industry and if you don't adapt to the customer's preferences, you can expect to see some decline in revenue. These preferences would be the adjustments to minor recommendations from customer segments such as customer service, hospitality, entertainment, etc.

Reflection:Based on my own expectations and the feedback I've gotten from previous customers, the biggest thing that from my venture that makes the most sense is the idea of is the execution of a consistent and professional reltaionship with the customers. So like I said before, the customer segment is huge for the opportunity and I wanted to have a strong focus on making sure the customer is taken care of before the needs of our own as a business.

New Market: With the evolution and dramatic advancement in technology, I think targeting a B2C market in a poor part of society will definitely be a struggle in making an effort to continue to supply and support our customers to their demands with a scarce amount of resources these individuals will have.

Now that I have identified a different market in a different view of society, I still think the most pivotal segment of my venture concept is the idea of this membership system I want to implement to make all customer feel like they belong and are valued on a pedestal to make our business more unique than others in the industry.

Interviews: To summarize this part of the interview process for this concept, some of the kind of adaptions to the products/services mix I think I should make in order to be successful is that I think the prototypical customer would come up with a certain amount of questions based on their agenda of what they experienced from the last visit, especially if it comes to a certain product or service will be important for the business to have those answers prepared, or to at least consider these suggestions of the customer.

Reflection: There were definitely some good takeaways in targeting this new market and new vision of a different part of society to where it was important to consider different circumstances or situations that could possibly have a dramatic effect on my business opportunity. Some of my exepectations/assumptions were somewhat correct in the customer segment.
This new market, on second thought didn't appear to be as attractive as I thought, but as I went onto explain how much value that the customer perspective has on the business opportunity could still have the same impact just as much as the existing market would.